Wine Packaging

• Market and competitor research

• Concept creation and range development

• Final artwork, including cartons and finishes

• Production management across buyers and suppliers

Following a strategic emphasis on launching new own-brand and tertiary wine brands (including the new Majestic Loves… range and the relaunched Parcel Series) I worked closely with buyers, suppliers and designers to develop over 30 new product brands, created in-house at Majestic from initial concepts through to final bottles.

From crowd-pleasing Marlbrough Sauvignon Blanc to premium English sparkling wines, as well as numerous extensions to the award-winning Definition range, many of the wines have become recognisable customer favourites and core to the Majestic range.

Project and images © Majestic Wine, 2020