Hello—I am a brand and packaging designer specialising in wine and spirits, including designs for Laylo, Gutter&Stars and VRSD.
I am an experienced creative lead delivering engaging concepts, informed strategy and creative solutions for brands across multiple channels.
I am currently Design Director with Barlow&Co. bringing wine and drinks brands to life.
Experience
Over fifteen years’ industry experience, from small design and branding agencies to senior management positions in-house.
Motivated and organised with a clear ability to deliver creative solutions across multiple channels. Experience in managing creative teams and projects of all sizes, with the practical knowledge to align creative strategy with commercial goals.
Previously Head of Design at Majestic Wine, responsible for building a dedicated and multi-functional in-house creative team that delivered engaging and effective brand, marketing and packaging designs.
Knowledge and experience in print production, art direction, retouching, video editing, animation and web development. Technically proficient in Adobe Creative Suite and associated design programs.
Previous clients and projects include Majestic Wine, Naked Wines, Lay & Wheeler, Velocys, Electrolux, AEG, Baltika Beer, MediaTek, Triumph Motorcyles, Gourmet Burger Kitchen, Australia Post, Commonwealth Bank, the Australian Government, Tate Galleries, Museum of London, INSEAD, V&A and Chivas Regal.
Recent Awards
Harpers Design Awards 2023 (Barlow & Co.)
Trophy Winner ‘Best Redesign’ for The Wine Society’s Own Range and Silver Medal for Tesco Finest
Drinks Business Awards 2023 (Ed Wright Creative)
Winner of ‘Best Design and Packaging’ for Gutter&Stars
Drinks Business Awards 2022 (Ed Wright Creative)
Winner of ‘Best Alternative Format’ for Laylo