Parcel Series

• Concept creation and range development

• Final artwork, including cartons and finishes

• Production management across buyers and suppliers

• Targeted and personalised marketing campaigns

An ongoing series of spectacular wines in small quantities, from all over the world. Each numbered edition has a new ‘postmark’ in coloured foil on white paper, allowing for consistent branding from varied suppliers.

The Parcel Series reflects a commitment to exciting, limited wines from across the world – including organic Grüner Veltliner, Washington State Riesling and vintage English sparkling wines – as well as classic vintages and premium winemakers. The brand is established as a recognisable range that customers ‘in the know’ seek out and enjoy.

Project and images © Majestic Wine, 2020